The Best Luxury Services Are Customized, Not Standardized
Porter is our proprietary experiential design process built on a set of tools and techniques for Private Client Mortgage Origination and Experiential Service Process Improvement. Porter is a new perspective on how experiential services can be better designed by adapting some of the design tools born from lean manufacturing with a slant towards a prestigious experience and service.

The Porter Doctrine Asserts:
- We are ladies and gentlemen serving ladies and gentlemen in a professional transaction
- We are in the luxury service business
- Deliver an experience through reinvention and transformation
- Experience-centric services
- In the modern age luxury service is experiential
- Services evoke meaning through experiences

Experiential Services Occurs in Four Areas:
- The interface or facility of commerce
- The management system – How staff is organized and trained
- Touchpoint – Where customers interact with the delivery service system
- Integration of systems and processes – Organizational structures which become vehicles for delivering experiential services

Features that set Porter apart from all other fulfillment systems:
- A clear focus on achieving measurable and quantifiable financial returns
- An increased emphasis on strong and passionate management leadership and support
- A clear commitment to making decisions based on verifiable data and statistical methods, rather than assumptions and guesswork