PCMA Private Client Lending Announces the Launch of “A Life Well Lived” National Television Marketing Campaign
jason jepson - July 12, 2021
Irvine, CA July 12th, 2021 – PCMA, the pioneer and leading voice in Non-Bank Private Client Lending, announces the launch of its new omni channel – brand response marketing strategy with “A Life Well Lived” national campaign.
“Developed from over 25 years of direct response marketing experience, story brand copy development, and predictive data modeling, our proprietary omni channel strategy will help build PCMA into a household name,” said John R. Lynch, CEO, and founder of PCMA. “We have grown steadily since our post-covid reboot, and as the leader in direct marketing of high-net-worth lending services, we are quickly becoming one of the most trusted franchises catering exclusively to high-capacity-clientele.”
PCMA’s omni-channel marketing strategy consists of a nationally televised cinematic film series titled “A Life Well Live” in parallel with a data driven “By Invitation Only” direct response mail campaign. Launching in the 3rd quarter, the cinematic film series is supported by an online studio featuring the entire film series, along with each corresponding story board. www.pcma.mortgage/studio
“We are in the business of rarity and trust. Our reputation, earned daily, is about delivering on promises made,” says Lynch. “Our clients know they can count on PCMA to provide a collaborative level of financial competence and bespoke credit products that meet the specified needs of our coveted clientele.”
PCMA recently unveiled their new brand position, We Are Private Client Lending. This statement is more than just a tagline, it is the firm’s true north statement. The new brand position, in conjunction with our omni-channel marketing method will help elevate the brand awareness to the point where PCMA will rival old-line giants like JP Morgan, Citi Private, and Morgan Stanley.
A strong brand makes PCMA standout in high-capacity lending and gives the firm a decided edge in the market as we expand our product catalogue and national marketing efforts,” said Lynch.
PCMA is the leading non-bank private client lending organization serving the needs of high net-worth clientele. PCMA offers qualified individuals and institutions bespoke lending solutions across all major residential asset classes. PCMA is a diversified financial enterprise offering private client solutions through a direct and indirect to consumer business model. PCMA strives to build trusting and enduring relationships by putting clients and professional partners at the center of all they do. PCMA is headquartered in Orange County, CA. Additional information is available at www.pcma.us.com