PCMA Unveils New Brand Positioning Further Cementing Their Leadership in Non-Bank Private Client Lending
jason jepson - July 5, 2021
Irvine, CA – July 6th, 2020 — PCMA, the pioneer and category leader in Non-Bank Private Client Lending, announced the unveiling of its brand position statement “We Are Private Client Lending” furthering their commitment to bespoke lending solutions to High-Net-Worth Estates.
“PCMA is quickly becoming synonymous with Private Client Lending, and our commitment to the most coveted clientele in financial services is cemented with our brand position,” said John R. Lynch, CEO, and founder of PCMA. “Our clients have reached a level of capacity and sophistication that requires a specialist, and not a generalist approach to serve their unique needs. We Are Private Client Lending plants the flag of commitment that clearly identifies for our clients, our team members, and our contemporaries, the market we serve.”
Put simply, brand positioning is about owning a unique position in the mind of the target consumer, and it is an articulation of what you want your brand to be to consumers. It’s established relative to your competition in a way that signals differentiation, and it is about making sure that when your target consumers think of your brand, they know the benefits you offer.
“In my nearly 3-decade career in financial services, I learned a very valuable lesson of brand differentiation,” said Lynch. “Financial services are the largest industry in our economy, it is imperative you define the market you serve.”