PCMA Unveils OMEGA Television Advertising Campaign, Targeting Primary/Secondary Home Mortgage
jason jepson - March 4, 2021
PCMA’s industry leading OMEGA program was built to accommodate the needs of the mass affluent and high net worth in the purchase or refinance of primary residential and second home residences.
Irvine, CA – March 4th, 2021 – PCMA, the pioneer and category leader in Non-Bank Private Client Lending, today announced the launch of the OMEGA national television advertising campaign focusing on the needs of the mass affluent and high net worth in the purchase or refinance of primary residential and second home residences.
PCMA’s OMEGA advertising campaign highlights the company’s commitment to being the preferred financial partner to the Private Client community focused on accessing their equity through refinance and the purchase of a new or second home. The campaign will begin the week of March 3rd and concentrate on top tier business and lifestyle channels that cater to high capacity consumers in markets PCMA serves.
“OMEGA is PCMA’s exclusive product for primary and second home estates, giving Private Clients tailor made bespoke programs with qualifying flexibility, and below market interest rates. Loan amounts range from $750,000 – $5,000,000 or more,” said John R. Lynch, CEO and Founder of PCMA. “Curated credit is more boardroom and less algorithm. The credit performance and high return on investment has given confidence to the expansion of our proprietary OMEGA program, thus further serving the needs of our esteemed clientele.”
Sales of luxury homes (those with a median price of $862,700) skyrocketed 41.5%, according to Redfin data published in a housing industry report. Relatively abundant inventories, low interest rates and Covid-19 motivated moves were some of the leading factors behind the jump. During the same time-period, sales of expensive homes (median price $402,200) increased by 17.1% By contrast sales of affordable homes (median price $178,000) decreased 4.2%.
“It comes as no surprise to me to see such rapid growth in the luxury housing market,” said Lynch. “We have to remember that due to over-reaching regulations, the Private Client community has been locked out of residential credit since 2008. We are expanding our capacity to support this growth as our clients continue to add short- and long-term real estate investments to their portfolio, recapture basis through refinancing, or as they change residency with the purchase of luxury homes in tax friendly states. We anticipate this demand for high-capacity lending will continue through 2021 and beyond, as private clients pursue the acquisition of residential and commercial assets as a hedge against inflation and taxation.”
PCMA’s television advertising campaign is part of a larger integrated and omni channel marketing strategy consisting of broadcast, digital, print, social and data marketing campaigns. See all PCMA’s commercials here: PCMA Private Client Lending Commercials
PCMA is the leading non-bank private client lending organization serving the needs of their mass affluent and high net worth clientele. PCMA offers qualified individuals and institutions bespoke lending solutions across all major residential asset classes. PCMA is a diversified financial enterprise offering private client solutions through a direct and indirect to consumer business model. PCMA strives to build trusting and enduring relationships by putting clients and professional partners at the center of all they do. PCMA is headquartered in Orange County, CA. Additional information is available at www.pcma.us.com